Future Landscapes
Design, Visualization & Photography
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BSC 2018 Annual Report

Brand Identity, Graphic Design

The Brenda Strafford Centre was established in January 1996 when it became apparent that there was a dire need in Calgary for long term accommodation and substantial supports for women and children exiting emergency shelters. The Brenda Strafford Foundation Ltd. invited the heads of local crisis shelters and other active community members to form an Advisory Committee to suggest solutions to this very serious problem.

In cooperation with Calgary Housing Company, The Brenda Strafford Centre opened its doors to families who had fled domestic violence. Throughout its history, the Centre has evolved to be one of the largest post-emergency shelters in the Country.

BSC needed a refreshed identity as well as infographics & a cover design for their annual report.

Client: The Brenda Strafford Centre for the Prevention of Domestic Violence
Role: Graphic Design, Infographics & Brand Identity
Credits: Cover photo by William Stitt on Unsplash, Emergency Alarm icon created by Scarlett Mckay from the Noun Project, Fleeing family icon created by Corpus Delicti from the Noun Project, Buildings adapted from “Lil Buildings” by Lil Squid on Creative Market
Year: August 2018

Download the Report

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Typography & Color Palette

Typography & Color Palette

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Annual Report Mockup

Annual Report Mockup

Path to Safety Design Sketch

Path to Safety Design Sketch

Path to Safety Infographic

Path to Safety Infographic

Diversity Map Design Sketch

Diversity Map Design Sketch

Diversity Map Infographic

Diversity Map Infographic

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