Design, Visualization & Photography
Design, Visualization & Photography
Dr. Jennifer Parsons is a Naturopathic Doctor in Toronto, Ontario. Jen had just decided to start her own shared clinic in the Upper Beaches and wanted to kick things off with a complete brand & website design.
Based on Jen’s business name “Fresh Start” and her focus on results-oriented naturopathic care, I designed a warm, skin-toned palette with a couple of bright accents. Instead of conceiving of traditional botanical motifs I took inspiration from the concept of sunrise hailing a new day and a fresh start. True proponents of naturopathic medicine know that healthy habits are built day after day, and the sun as a logo tied this together with the name.
Client: Dr. Jennifer Parsons, ND / Fresh Start Naturopathic Medicine
Role: Brand Identity, Logo Design, Web Design & Custom Code
Year: 2020