Design, Visualization & Photography
Design, Visualization & Photography
Robin Plessl is an interior designer in Vancouver who had been a long-time photography client of mine. One day when doing a photoshoot together, Robin mentioned she was thinking about doing a re-brand and I offered to help. We worked on and off from January until May to launch a new logo & business cards, graphic identity, website, print design templates and instagram feed.
Robin has a very playful, brand-centered approach to design and I wanted her work to shine through on the website design. The palette we chose complements project photos, and large, bold use of typography keeps hierarchies clear and legible. I organized brand statements with an elegant, professional serif font and finished the site with light animations and custom hover effects. The details count with Robin, and I wanted her website to reflect that!
The logo elements came together using primary shapes as building blocks. The line through the logo hints at drafting and detailed plans, and can take on any of the brand colors to create a multitude of potential combinations. With a simplified logo mark and tagline, the design is bold and flexible, with endless permutations.
Client: Suki Creative Studio
Role: Graphic Design, Branding, Web Design, Custom Code
Year: 2020
Robin needed a few different types of presentation templates; a proposal template introducing her work & approach, and a client design template, to present concepts & moods. I also created moodboard templates for use on Instagram.